The Title of the book working back is derived from amazon’s product development process: working backwards from the desired customer experience Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business. The authors illuminate how Amazon’s fourteen leadership principlesinform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. As of 2020, Amazon has the highest global brand valuation. Amazon is the largest Internet company by revenue in the world. It is the second-largest private employer in the United States and one of the world’s most valuable companies. The Title of the book working back is derived from amazon’s product development process: working backwards from the desired customer experience. stories and the principles that drove the success of Amazon to become one of the world’s most valuable brands. In Working Backwards, Collin and Bill share insights.
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